{"product_id":"logo-modernism-by-jens-muller-9783836545303","title":"Logo Modernism","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eModernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognise a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the \u003cstrong\u003edistillation of modernism in graphic design\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThis unprecedented TASCHEN publication, authored by \u003cstrong\u003eJens Müller\u003c\/strong\u003e, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how \u003cstrong\u003emodernist attitudes and imperatives gave birth to corporate identity\u003c\/strong\u003e. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organised into three design-orientated chapters: \u003cstrong\u003eGeometric, Effect, and Typographic\u003c\/strong\u003e. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots, and squares.\u003c\/p\u003e\n\n\u003cp\u003eAlongside the comprehensive catalogue, the book features an introduction from \u003cstrong\u003eJens Müller\u003c\/strong\u003e on the history of logos, and an essay by \u003cstrong\u003eR. Roger Remington\u003c\/strong\u003e on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, offering a detailed look at the life and work of luminaries such as \u003cstrong\u003ePaul Rand, Yusaku Kamekura, and Anton Stankowski\u003c\/strong\u003e, and at significant projects such as \u003cstrong\u003eFiat, The Daiei Inc., and the Mexico Olympic Games of 1968\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eAn unrivalled resource for graphic designers, advertisers, and branding specialists, \u003cem\u003eLogo Modernism\u003c\/em\u003e is equally fascinating for anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47596793200876,"sku":"9783836545303","price":195.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783836545303-logo-modernism.jpg?v=1777941987","url":"https:\/\/bookhero.co.nz\/products\/logo-modernism-by-jens-muller-9783836545303","provider":"Book Hero","version":"1.0","type":"link"}