{"product_id":"letraset-by-adrian-shaughnessy-9780995666443","title":"Letraset","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eLetraset: The DIY Typography Revolution\u003c\/em\u003e is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.\u003c\/p\u003e\n\n\u003cp\u003eThe book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.\u003c\/p\u003e\n\n\u003cp\u003eThe book also looks at Letraset's present-day revival amongst a new set of admirers who recognise the typographic excellence of the system's typefaces.\u003c\/p\u003e\n\n\u003cp\u003eThe book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.\u003c\/p\u003e\n\n\u003cp\u003eEssays by Colin Brignall, Dave Farey and Mike Daines, all key members of the Letraset team, provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.\u003c\/p\u003e\n\n\u003cp\u003eThe book's design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset's past—catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47596761743596,"sku":"9780995666443","price":130.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780995666443-letraset.jpg?v=1777940674","url":"https:\/\/bookhero.co.nz\/products\/letraset-by-adrian-shaughnessy-9780995666443","provider":"Book Hero","version":"1.0","type":"link"}