{"product_id":"landing-page-optimization-by-tim-ash-9780470610121","title":"Landing Page Optimization","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA fully updated guide to making your landing pages profitable\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEffective Internet marketing requires that you test and optimise your landing pages to maximise exposure and conversion rate. This second edition of a bestselling guide to landing page optimisation includes case studies with before-and-after results, as well as new information on website usability. It covers how to prepare all types of content for testing, how to interpret results, recognise the seven common design mistakes, and much more. Included is a gift card for Google AdWords.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFeatures fully updated information and case studies on landing page optimisation.\u003c\/li\u003e\n  \u003cli\u003eShows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes.\u003c\/li\u003e\n  \u003cli\u003eProvides a step-by-step implementation plan and advice on getting support and resources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eLanding Page Optimization, Second Edition\u003c\/em\u003e is a comprehensive guide to increasing conversions and improving profits.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47463420199148,"sku":"9780470610121","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470610121-landing-page-optimization.jpg?v=1775032705","url":"https:\/\/bookhero.co.nz\/products\/landing-page-optimization-by-tim-ash-9780470610121","provider":"Book Hero","version":"1.0","type":"link"}