{"product_id":"kellogg-on-marketing-9781119906247","title":"Kellogg on Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe ultimate marketing resource from the world’s leading scholars\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFrom the world’s #1 MBA marketing program comes the latest edition of \u003ci\u003eKellogg on Marketing\u003c\/i\u003e, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.\u003c\/p\u003e\n\n\u003cp\u003eYou’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.\u003c\/p\u003e\n\n\u003cp\u003eReaders will also find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDiscussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands\u003c\/li\u003e\n  \u003cli\u003eStrategies for creating loyal customers and developing personalisation at scale\u003c\/li\u003e\n  \u003cli\u003eStrategies for designing effective omni-channel marketing platforms\u003c\/li\u003e\n  \u003cli\u003eStrategies for crafting a successful cross-platform communications campaigns\u003c\/li\u003e\n  \u003cli\u003eDiscussions on the application of data analytics and artificial intelligence to the creation of successful marketing programmes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn indispensable resource for any professional expected to contribute to their organisation’s marketing efforts or business growth, \u003ci\u003eKellogg on Marketing\u003c\/i\u003e, Third Edition, also earns a place in curricula of the business schools educating the next generation of business leaders.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854627524844,"sku":"9781119906247","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/d94b24c7182029cf7a34fb2020acba1a.jpg?v=1759267264","url":"https:\/\/bookhero.co.nz\/products\/kellogg-on-marketing-9781119906247","provider":"Book Hero","version":"1.0","type":"link"}