{"product_id":"j-c-leyendecker-by-laurence-s-cutler-9780810995215","title":"J C Leyendecker","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eOne of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He was also the creator of instantly recognisable icons, such as the New Year's baby and Santa Claus, that are to this day an integral part of the lexicon of Americana and was commissioned to paint more \u003cem\u003eSaturday Evening Post\u003c\/em\u003e covers than any other artist.\u003c\/p\u003e\n\n\u003cp\u003eLeyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modelled.\u003c\/p\u003e\n\n\u003cp\u003eThe first book about the artist in more than 30 years, \u003cem\u003eJ C Leyendecker\u003c\/em\u003e features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post. With a revealing text that delves into both his artistic evolution and personal life, \u003cem\u003eJ C Leyendecker\u003c\/em\u003e restores this iconic image maker's rightful position in the pantheon of great American artists.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47596703482092,"sku":"9780810995215","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780810995215-j-c-leyendecker.jpg?v=1777937383","url":"https:\/\/bookhero.co.nz\/products\/j-c-leyendecker-by-laurence-s-cutler-9780810995215","provider":"Book Hero","version":"1.0","type":"link"}