{"product_id":"it-just-works-by-neil-west-9781035082001","title":"It Just Works","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eIt Just Works\u003c\/em\u003e, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs, and anyone ready to make a bigger impact.\u003c\/p\u003e\n\n\u003cp\u003eThis book will show you how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUncover problems that your customers don't even know they have.\u003c\/li\u003e\n  \u003cli\u003eHarness psychology to make your products attractive.\u003c\/li\u003e\n  \u003cli\u003eCraft a compelling product vision and build a culture that supports it.\u003c\/li\u003e\n  \u003cli\u003eCommunicate with a clarity that cuts through the noise.\u003c\/li\u003e\n  \u003cli\u003eMaster simplicity to build products that customers crave.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDrawing from stories inside Apple - including Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco, and the genesis of AirPods - West provides a concise, powerful manual for mastering the art of simple, impactful business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":47900900851948,"sku":"9781035082001","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781035082001-it-just-works.jpg?v=1783434865","url":"https:\/\/bookhero.co.nz\/products\/it-just-works-by-neil-west-9781035082001","provider":"Book Hero","version":"1.0","type":"link"}