{"product_id":"international-fashion-marketing-by-kamilla-jones-9781398623880","title":"International Fashion Marketing","description":"\u003cp\u003e\u003cstrong\u003eFast-fashion and sportswear brands, luxury houses and independent designers all contribute to a multi-billion-pound market that is constantly growing. They are competing to meet the needs of a global audience, while maintaining brand identity and adapting to diverse markets. \u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eInternational Fashion Marketing \u003c\/em\u003e\u003c\/strong\u003elooks at how successful brands: \u003c\/p\u003e\u003cp\u003e- Craft a distinct image, voice and aesthetic that reflects their values, whether it's luxury, sustainability or trend-driven fashion \u003c\/p\u003e\u003cp\u003e- Translate their brands into foreign markets, adapting their products and marketing strategies and campaigns to align with regional preferences and cultural differences \u003c\/p\u003e\u003cp\u003e- Develop relationships with consumers and build communities through digital channels, retail and international exhibitions, experiences and events \u003c\/p\u003e\u003cp\u003e- Consider the broader issues of sustainability and ethical fashion practices in line with brand ethos and consumer expectations \u003c\/p\u003e\u003cp\u003eWith in-text learning features such as learning outcomes and chapter summaries, reflective questions and a glossary of key terms, this textbook will equip students to create impact through branding, marketing and consumer engagement in a global fashion industry. Real-world examples are included from a variety of contemporary fashion segments from fast-fashion to luxury brands, such as Shein, Uniqlo, Veja, Telfar, Dior and Jacquemus. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eInternational Fashion Marketing\u003c\/em\u003e\u003c\/strong\u003e is ideal for upper-level and postgraduate students studying Fashion Marketing, Management and Merchandising.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47071835980012,"sku":"9781398623880","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26692653482685.jpg?v=1765055485","url":"https:\/\/bookhero.co.nz\/products\/international-fashion-marketing-by-kamilla-jones-9781398623880","provider":"Book Hero","version":"1.0","type":"link"}