{"product_id":"instagram-rules-by-jodie-cook-9780711251762","title":"Instagram Rules","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBoost your business, grow an online community or promote a side-hustle with \u003ci\u003eInstagram Rules\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eInstagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture.\u003c\/p\u003e\n\n\u003cp\u003eJodie takes you through the most important aspects of running a professional account—strategy, content, community, growth—and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.\u003c\/p\u003e\n\n\u003cp\u003eLearn the dos and don'ts of post planning, developing a voice, identifying trends, driving a campaign, responding to engagement, and more. Create a personalised Instagram strategy, whatever your business is.\u003c\/p\u003e\n\n\u003cp\u003eApply insight from interviews with successful users (from \u003ci\u003eBen \u0026amp; Jerry's\u003c\/i\u003e and \u003ci\u003ePapier\u003c\/i\u003e, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses.\u003c\/p\u003e\n\n\u003cp\u003eRead as a quick-fire reference or as a step-by-step guide for effective, focused strategy. Whether you're a complete novice, short on time or want to improve your engagement, \u003ci\u003eInstagram Rules\u003c\/i\u003e makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47486133895404,"sku":"9780711251762","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780711251762-instagram-rules.jpg?v=1775730525","url":"https:\/\/bookhero.co.nz\/products\/instagram-rules-by-jodie-cook-9780711251762","provider":"Book Hero","version":"1.0","type":"link"}