{"product_id":"innovation-and-entrepreneurship-by-ralph-brueggemann-9780415742535","title":"Innovation and Entrepreneurship","description":"\u003cp\u003eThis book presents a new model, the competency framework, for students, innovators, entrepreneurs, managers, and anyone who wants to better understand the dynamic world of innovation and entrepreneurship. \u003c\/p\u003e\u003cp\u003eFocused on both the individual and strategic organizational level, this book is about people and the competencies each person needs to learn to be successful in creating a more dynamic future. Matthews and Brueggemann’s framework for innovation and entrepreneurship competencies empowers individuals to excel at innovation and new venture creation. \u003c\/p\u003e\u003cp\u003eIt provides a practical guide and clear and concise understanding of the knowledge, skills, attitudes, and experiences that are needed to increase imagination, creativity, innovation and new venture creation capability. \u003ci\u003eInnovation and Entrepreneurship\u003c\/i\u003e will be attractive for students of entrepreneurship, innovation, management and cross-disciplinary classes, such as design thinking.\u003c\/p\u003e\u003cp\u003ePresented in a modular format, \u003ci\u003eInnovation \u0026amp; Entrepreneurship\u003c\/i\u003e informs the future direction of people and technology, as well as the educational systems producing the next generation of innovators and entrepreneurs. \u003c\/p\u003e\u003cp\u003eBased on extensive academic research, this book is organized into two sections: Twelve innovation elements and twelve competency categories. The \u003cb\u003eelements \u003c\/b\u003eare the foundation and the \u003cb\u003ecompetency categories\u003c\/b\u003e are the building blocks that inform our path toward a more precise understanding of how innovation and entrepreneurship plays an important role in economic development and our daily lives. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47932290597100,"sku":"9780415742535","price":193.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415742535-innovation-and-entrepreneurship.jpg?v=1783857716","url":"https:\/\/bookhero.co.nz\/products\/innovation-and-entrepreneurship-by-ralph-brueggemann-9780415742535","provider":"Book Hero","version":"1.0","type":"link"}