{"product_id":"innovation-and-entrepreneurship-by-john-r-bessant-9781394219704","title":"Innovation and Entrepreneurship","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTeaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNow in its fourth edition, \u003ci\u003eInnovation and Entrepreneurship\u003c\/i\u003e provides an overview and synthesis of the most recent research on innovation and entrepreneurship. It offers clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors, across a variety of business, public, and social contexts.\u003c\/p\u003e\n\n\u003cp\u003eUsing a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research. It delves into contexts such as corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eAccessible and engaging, \u003ci\u003eInnovation and Entrepreneurship, Fourth Edition\u003c\/i\u003e, is the perfect textbook for undergraduate students in business and management courses, as well as students pursuing engineering and science degrees with management components.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47430992888044,"sku":"9781394219704","price":135.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394219704.jpg?v=1774558137","url":"https:\/\/bookhero.co.nz\/products\/innovation-and-entrepreneurship-by-john-r-bessant-9781394219704","provider":"Book Hero","version":"1.0","type":"link"}