{"product_id":"inner-propaganda-by-owen-fitzpatrick-9781646872442","title":"Inner Propaganda","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eRight now, your brain is selling you a story about who you are, what's true, and what you should believe.\u003c\/strong\u003e And you're buying it, even when it sabotages your success.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eInner Propaganda\u003c\/em\u003e, psychologist Owen Fitzpatrick reveals the internal persuasion system shaping your thoughts, your decisions, and your reality. After decades studying external propaganda, from witnessing first-hand modern influence operations in North Korea, Afghanistan, and Washington D.C., to analysing the incredible double agent who helped change the outcome of World War II, Fitzpatrick reached a startling conclusion:\u003c\/p\u003e\n\n\u003cp\u003eThe same tactics that sway nations also operate inside each of us.\u003c\/p\u003e\n\n\u003cp\u003eYour mind has its own propaganda machine. It manufactures certainty, reinforces old narratives, and keeps you loyal to beliefs that no longer serve you. And in an era of infinite information and AI-generated content, these internal distortions intensify—making it nearly impossible to distinguish between genuine insight and manufactured conviction.\u003c\/p\u003e\n\n\u003cp\u003eBut understanding your own propaganda is the key to understanding everyone else's. Once you see how your brain manipulates you, you finally understand why others believe what they believe. As the current media landscape fragments our relationships, this can help you bridge divides rather than deepen them.\u003c\/p\u003e\n\n\u003cp\u003eTo do this, he offers a deceptively simple framework: \u003cstrong\u003eFeels Right, Fits In, Makes Sense\u003c\/strong\u003e—three forces that explain why ideas take hold, why we cling to them even when they harm us, and how to reshape beliefs that actually support better mental health, clearer decision-making, and stronger leadership.\u003c\/p\u003e\n\n\u003cp\u003eFitzpatrick's insights come from deep research and lived experience. Early struggles with mental health set him on a lifelong path to understand how beliefs form and how they can change—a journey that led him to study the science of influence at Harvard and MIT and advise organisations across 33 countries. Through that work, he explains:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhy the inner voice you trust most might be lying to you\u003c\/li\u003e\n    \u003cli\u003eWhy smart leaders make terrible decisions\u003c\/li\u003e\n    \u003cli\u003eWhy teams resist great strategies\u003c\/li\u003e\n    \u003cli\u003eWhy the harder you argue, the more people dig in\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eYour inner story war never ends.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBut now, you can choose which side wins.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47745286799596,"sku":"9781646872442","price":69.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781646872442-inner-propaganda.jpg?v=1781497902","url":"https:\/\/bookhero.co.nz\/products\/inner-propaganda-by-owen-fitzpatrick-9781646872442","provider":"Book Hero","version":"1.0","type":"link"}