{"product_id":"imitation-games-by-darragh-mcgee-9781847929310","title":"Imitation Games","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eImitation Games\u003c\/em\u003e by Darragh McGee is a pioneering investigation into the new digital age of gambling, its explosive growth, and the transformational impact it is having on sport, fandom, and society.\u003c\/p\u003e\n\n\u003cp\u003eA cheeky flutter. All part of the game. Get closer to the action. A friendly, familiar voice, inviting you to join the real fans and get involved. What harm could it do...\u003c\/p\u003e\n\n\u003cp\u003eIt has never been easier to stake a bet. Wall-to-wall adverts have hijacked every sporting event - the mobile slot machine in your pocket is all you need to enter an immersive world in which gambling is faceless and frictionless, available 24\/7, on almost any aspect of any sport.\u003c\/p\u003e\n\n\u003cp\u003eSince its origins as a provincial cottage industry almost twenty-five years ago, online gambling has become a globe-straddling behemoth worth more than €10 billion a year. It can sometimes feel as if the point of sport is to bet on it.\u003c\/p\u003e\n\n\u003cp\u003eHow did we get here? How did a new wave of gambling brands hijack sport on an international scale? In \u003cem\u003eImitation Games\u003c\/em\u003e, Darragh McGee travels the globe to tell the incredible story of the digital brands who unleashed this new world of gambling onto a new generation of fans (and got very rich doing so).\u003c\/p\u003e\n\n\u003cp\u003eAt the same time, he traces the harm and human cost that gambling leaves behind and shows how we can create a different future for sport and society. Because when the fun stops, it stops hard.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47754157162732,"sku":"9781847929310","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781847929310-imitation-games.jpg?v=1781658298","url":"https:\/\/bookhero.co.nz\/products\/imitation-games-by-darragh-mcgee-9781847929310","provider":"Book Hero","version":"1.0","type":"link"}