{"product_id":"imagination-and-invention-by-gilbert-simondon-9781517914455","title":"Imagination and Invention","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA radical rethinking of the theory and the experience of mental images\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHere, in English translation for the first time, is Gilbert Simondon's fundamental reconception of the mental image and the theory of imagination and invention. Drawing on a vast range of mid-twentieth-century theoretical resources—from experimental psychology, cybernetics, and ethology to the phenomenological reflections of Sartre and Merleau-Ponty—\u003cem\u003eImagination and Invention\u003c\/em\u003e provides a comprehensive account of the mental image and adds a vital new dimension to the theory of psychical individuation in Simondon's earlier, highly influential work.\u003c\/p\u003e\n\n\u003cp\u003eSimondon traces the development of the mental image through four phases: first a bundle of motor anticipations, the image becomes a cognitive system that mediates the organism's relation to its milieu, then a symbolic and abstract integration of motor and affective experience to, finally, invention, a solution to a problem of life that requires the externalization of the mental image and the creation of a technical object. An image cannot be understood from the perspective of one phase alone, he argues, but only within the trajectory of its progressive metamorphosis.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47558937084140,"sku":"9781517914455","price":57.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781517914455-imagination-and-invention.jpg?v=1776923088","url":"https:\/\/bookhero.co.nz\/products\/imagination-and-invention-by-gilbert-simondon-9781517914455","provider":"Book Hero","version":"1.0","type":"link"}