{"product_id":"identity-designed-by-david-airey-9781631595943","title":"Identity Designed","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003ePerfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, \u003cem\u003eIdentity Designed\u003c\/em\u003e is the definitive guide to brand identities. \u003cem\u003eIdentity Designed\u003c\/em\u003e is redefining what it is to have a brand identity.\u003c\/p\u003e\n\n\u003cp\u003eWritten by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-calibre projects from a variety of the world's most talented designers and design studios. You will see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations.\u003c\/p\u003e\n\n\u003cp\u003eThis manual doesn't stop there, though. You will also see how to conduct research, define strategy, generate ideas, develop touchpoints, implement a style guide, and future-proof your designs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eIdentity Designed\u003c\/em\u003e is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47430920110316,"sku":"9781631595943","price":89.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781631595943.jpg?v=1774558197","url":"https:\/\/bookhero.co.nz\/products\/identity-designed-by-david-airey-9781631595943","provider":"Book Hero","version":"1.0","type":"link"}