{"product_id":"hypnotic-writing-by-joe-vitale-9780470009796","title":"Hypnotic Writing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDiscover the secrets of written persuasion!\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e-Joseph Sugarman, author of \u003cem\u003eTriggers\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eI've read countless books on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e-David Garfinkel, author of \u003cem\u003eAdvertising Headlines That Make You Rich\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eI am a huge fan of Vitale and his books, and \u003cem\u003eHypnotic Writing\u003c\/em\u003e (first published more than twenty years ago), is my absolute favourite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, \u003cem\u003eHypnotic Writing\u003c\/em\u003e is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e-Bob Bly, copywriter and author of \u003cem\u003eThe Copywriter's Handbook\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eI couldn't put this book down. It's eye-opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly—exemplifying the techniques by the writing of the book itself as you go along.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e-David Deutsch, author of \u003cem\u003eThink Inside the Box\u003c\/em\u003e, www.thinkinginside.com\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cem\u003eHypnotic Writing\u003c\/em\u003e is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. \u003cem\u003eHypnotic Writing\u003c\/em\u003e is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e-Blair Warren, author of \u003cem\u003eThe Forbidden Keys to Persuasion\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47602992578796,"sku":"9780470009796","price":43.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470009796-hypnotic-writing.jpg?v=1778052010","url":"https:\/\/bookhero.co.nz\/products\/hypnotic-writing-by-joe-vitale-9780470009796","provider":"Book Hero","version":"1.0","type":"link"}