{"product_id":"how-to-work-the-film-tv-markets-by-heather-hale-9781138800656","title":"How to Work the Film \u0026 TV Markets","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eHow to Work the Film \u0026amp; TV Markets\u003c\/em\u003e takes independent filmmakers, television, and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them, and examines all the elements that drive the market value and profitability of entertainment properties.\u003c\/p\u003e\n\n\u003cp\u003eIn-the-trenches insights from our modern, real-world marketplace are contextualised into immediately implementable practical advice. Make the most of your finite investments of funds, time, and creative energy to optimise your odds for success within the mainstream business-to-business circuit, but learn how to select, apply, and scale prudent, proven principles to drive your own Do-It-Yourself\/Direct-to-the-Consuming-Crowd fundraising, distribution, and promotional success.\u003c\/p\u003e\n\n\u003cp\u003eHeather Hale demystifies these markets, making them less intimidating, less confusing, and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive — and fun!\u003c\/p\u003e\n\n\u003cp\u003eThis creative guide offers:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn in-depth survey of the most significant film, TV, and digital content trade shows around the world;\u003c\/li\u003e\n  \u003cli\u003eAn overview of the co-production market circuit that offers financing and development support to independent producers;\u003c\/li\u003e\n  \u003cli\u003eAn outline of the market-like festivals and key awards shows;\u003c\/li\u003e\n  \u003cli\u003eA breakdown of who’s who at all these events — and how to network with them;\u003c\/li\u003e\n  \u003cli\u003eHot Tips on how to prepare for, execute, and follow up on these prime opportunities;\u003c\/li\u003e\n  \u003cli\u003eLow-budget key art samples and game plans;\u003c\/li\u003e\n  \u003cli\u003eA social media speed tour with a wealth of audience engagement ideas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eVisit the book’s space on www.HeatherHale.com for additional resources and up-to-date information on all these events.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606031417580,"sku":"9781138800656","price":89.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138800656-how-to-work-the-film-tv-markets.jpg?v=1778146761","url":"https:\/\/bookhero.co.nz\/products\/how-to-work-the-film-tv-markets-by-heather-hale-9781138800656","provider":"Book Hero","version":"1.0","type":"link"}