{"product_id":"how-to-work-the-film-tv-markets-by-heather-hale-9781138680517","title":"How to Work the Film \u0026 TV Markets","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eHow to Work the Film \u0026amp; TV Markets\u003c\/em\u003e takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them, and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualised into immediately implementable practical advice.\u003c\/p\u003e\n\n\u003cp\u003eMake the most of your finite investments of funds, time and creative energy to optimise your odds for success within the mainstream, business-to-business circuit. Learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself\/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.\u003c\/p\u003e\n\n\u003cp\u003eHeather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive — and fun!\u003c\/p\u003e\n\n\u003cp\u003eThis creative guide offers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAn in-depth survey of the most significant film, TV and digital content trade shows around the world;\u003c\/li\u003e\n    \u003cli\u003eAn overview of the co-production market circuit that offers financing and development support to independent producers;\u003c\/li\u003e\n    \u003cli\u003eAn outline of the market-like festivals and key awards shows;\u003c\/li\u003e\n    \u003cli\u003eA breakdown of who’s who at all these events — and how to network with them;\u003c\/li\u003e\n    \u003cli\u003eHot Tips on how to prepare for, execute, and follow up on these prime opportunities;\u003c\/li\u003e\n    \u003cli\u003eLow-budget key art samples and game plans;\u003c\/li\u003e\n    \u003cli\u003eA social media speed tour with a wealth of audience engagement ideas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eVisit the book’s space on \u003ca href=\"http:\/\/www.HeatherHale.com\"\u003ewww.HeatherHale.com\u003c\/a\u003e for additional resources and up-to-date information on all these events.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606031220972,"sku":"9781138680517","price":365.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c0fcd737fd07616ab1d9c99a48a7dba5.jpg?v=1778193489","url":"https:\/\/bookhero.co.nz\/products\/how-to-work-the-film-tv-markets-by-heather-hale-9781138680517","provider":"Book Hero","version":"1.0","type":"link"}