{"product_id":"how-to-run-a-successful-design-business-9780566091896","title":"How to Run a Successful Design Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability.\u003c\/p\u003e\n\n\u003cp\u003eShan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields — advisors, practitioners, clients and representatives from design organisations — to provide you with information, suggestions, guidelines and thought-provoking opinions.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're experienced or just starting out, \u003cem\u003eHow to Run a Successful Design Business: The New Professional Practice\u003c\/em\u003e covers everything owners and managers of design firms need to know.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606030663916,"sku":"9780566091896","price":123.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780566091896-how-to-run-a-successful-design-business.jpg?v=1778146689","url":"https:\/\/bookhero.co.nz\/products\/how-to-run-a-successful-design-business-9780566091896","provider":"Book Hero","version":"1.0","type":"link"}