{"product_id":"how-to-get-what-you-want-by-joshua-bandoch-9781637748305","title":"How to Get What You Want","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLife is about getting what you want. When you’re negotiating a salary, buying a house, or talking politics with your uncle at Thanksgiving dinner, you’re always after the best outcome.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLearn from an expert how to get what you want in every situation—no matter who you’re talking to.\u003c\/p\u003e\n\n\u003cp\u003eYour ability to get what you want depends upon your ability to persuade. Unfortunately, the way most people approach persuasion has the opposite effect: we double down on our own perspective and cite tons of facts to make our point—or even try to strong-arm people into giving in. None of this is persuasive. In reality, it pushes people \u003cem\u003eaway\u003c\/em\u003e from us, making it hard or even impossible to get what we want.\u003c\/p\u003e\n\n\u003cp\u003ePersuasion expert Joshua Bandoch has spent over a decade uncovering the secrets of persuasion. He’s mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that actually work—and he’s used them in speeches written for senior government officials, national leaders, business executives, and dozens of his own talks to audiences around the world.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Get What You Want\u003c\/em\u003e combines Bandoch’s groundbreaking research with practical experience persuading at the highest levels to give you a fresh, surprisingly simple approach that will get you what you want and need when it matters by:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAdopting the persuader's mindset\u003c\/li\u003e\n  \u003cli\u003eLearning proven techniques for making the most persuasive emotional and logical appeals\u003c\/li\u003e\n  \u003cli\u003eUnlocking the secret formula for memorable and motivating stories\u003c\/li\u003e\n  \u003cli\u003eTapping into the power of tone, body language, and other subconscious signals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Get What You Want\u003c\/em\u003e teaches you how to navigate any political, professional, or personal situation more effectively to get optimal results each and every day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Simon \u0026 Schuster NZ","offers":[{"title":"Default Title","offer_id":47344321691884,"sku":"9781637748305","price":62.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f097427b43b48a41bdf4fc4a9af69419.jpg?v=1772311832","url":"https:\/\/bookhero.co.nz\/products\/how-to-get-what-you-want-by-joshua-bandoch-9781637748305","provider":"Book Hero","version":"1.0","type":"link"}