{"product_id":"how-to-eat-an-elephant-9781250464170","title":"How to Eat an Elephant","description":"\u003cp\u003eAfter Donald Trump won the 2024 election, Sarah Longwell did what she's done nearly every week for the past eight years: She sat down with voters. She conducted hundreds of focus groups, listening to thousands of ordinary Americans--Republicans, Democrats, and the politically homeless--with the goal of understanding politics through the eyes of the people who will decide our country's future.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAmerican voters, and what they want for their country, are at the heart of \u003c\/span\u003e\u003ci\u003eHow to Eat an Elephant\u003c\/i\u003e\u003cspan\u003e. Longwell, the founder of The Bulwark and one of the sharpest political communicators of her generation, lays out the playbook for building a coalition big enough, bold enough, and tough enough to defeat authoritarian populism for good. Not with a single election. Not by doing another poll or debating the benefits of being more progressive or more moderate, but by building something new: A modern pro-democracy movement that can create its own communications infrastructure--just like the right has done for decades--achieve narrative dominance, elevate more compelling leaders, and talk to voters like adults.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDrawing on her own unlikely political journey from a lesbian Republican operative to the vanguard of the anti-MAGA movement, Longwell delivers a book that is equal parts war manual and pep talk--with her personal and professional story woven throughout. With her trademark bluntness and humor, she explains exactly how we got here and, more importantly, what we must build next--all while directly quoting the most important but overlooked people in the country: the voters themselves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShe answers the question: How \u003c\/span\u003e\u003ci\u003edo\u003c\/i\u003e\u003cspan\u003e you eat an elephant? One voter at a time.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":47364815749356,"sku":"9781250464170","price":64.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5556633482633.jpg?v=1773007733","url":"https:\/\/bookhero.co.nz\/products\/how-to-eat-an-elephant-9781250464170","provider":"Book Hero","version":"1.0","type":"link"}