{"product_id":"how-ideas-work-by-kyle-scheele-9798893312416","title":"How Ideas Work","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMost people assume creativity is something you either have or you don't. This book is here to prove them wrong.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe've all been there. Staring at a blank page waiting for inspiration to strike. Sitting in a meeting watching others churn out idea after idea while you sit back. Watching a good idea slowly die somewhere between inspiration and execution and not knowing how to save it.\u003c\/p\u003e\n\n\u003cp\u003eWhat feels like a creative block is almost always a signal that something specific in the process has gone wrong — and once you can see what it is, you can fix it.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eHow Ideas Work\u003c\/em\u003e, Kyle Scheele reveals that every successful idea follows the same four-stage cycle — the IDEA Cycle — from the moment of first inspiration to the point of real-world impact.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eInspiration \u0026gt; Discovery \u0026gt; Evolution \u0026gt; Action\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMost people stumble through this process accidentally. This book makes it intentional. Because the IDEA Cycle isn't dependent on talent or inspiration — it's a system, and systems can be learned.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow Ideas Work\u003c\/em\u003e helps you pinpoint exactly where your creative process is stuck and gives you the tools you need to get unstuck. You'll learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eStop waiting for inspiration and start gathering it strategically.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGenerate breakthrough ideas on demand by discovering the connections that are hidden in plain sight.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStop letting perfectionism kill your best work by learning which decisions you're overthinking and how to move forward.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGet your ideas out of your head and into the world by building momentum through small, practical steps instead of one terrifying leap.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTurn each finished project into fuel for the next one so your ideas compound over time instead of starting from scratch every time.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe world doesn't just need more ideas. It needs yours.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Simon \u0026 Schuster NZ","offers":[{"title":"Default Title","offer_id":67633518477548,"sku":"9798893312416","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9798893312416-how-ideas-work-1.jpg?v=1791163581","url":"https:\/\/bookhero.co.nz\/products\/how-ideas-work-by-kyle-scheele-9798893312416","provider":"Book Hero","version":"1.0","type":"link"}