{"product_id":"hospitality-strategic-management-by-cathy-a-enz-9780470083598","title":"Hospitality Strategic Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eUpdated to include the current models, theories, and hospitality practices, \u003ci\u003eHospitality Strategic Management: Concept and Cases, Second Edition\u003c\/i\u003e is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising.\u003c\/p\u003e\n\n\u003cp\u003eEight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines. This makes the book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47460946411756,"sku":"9780470083598","price":252.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470083598-hospitality-strategic-management.jpg?v=1774956255","url":"https:\/\/bookhero.co.nz\/products\/hospitality-strategic-management-by-cathy-a-enz-9780470083598","provider":"Book Hero","version":"1.0","type":"link"}