{"product_id":"hidden-persuasion-by-matthijs-van-leeuwen-9789063695316","title":"Hidden Persuasion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some messages are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHidden Persuasion\u003c\/em\u003e analyses advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.\u003c\/p\u003e\n\n\u003cp\u003eAll techniques are supported by rich visual references and additional information on the psychology of behaviour change.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46721193902316,"sku":"9789063695316","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3200313485415.jpg?v=1754612870","url":"https:\/\/bookhero.co.nz\/products\/hidden-persuasion-by-matthijs-van-leeuwen-9789063695316","provider":"Book Hero","version":"1.0","type":"link"}