{"product_id":"hey-whipple-squeeze-this-by-luke-sullivan-9781119819691","title":"Hey Whipple, Squeeze This","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe new edition of the book readers call the bible for advertising\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe sixth edition of \u003ci\u003eHey Whipple, Squeeze This\u003c\/i\u003e offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practising professional.\u003c\/p\u003e\n\n\u003cp\u003eIn this fully updated edition, you’ll explore:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.\u003c\/li\u003e\n    \u003cli\u003eHow to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.\u003c\/li\u003e\n    \u003cli\u003eHow to go 180˚ against common sense for ideas that have the potential of becoming viral.\u003c\/li\u003e\n    \u003cli\u003eHow to create the kind of portfolio that will get you a job in the industry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46796319359212,"sku":"9781119819691","price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19143973482586.jpg?v=1757090635","url":"https:\/\/bookhero.co.nz\/products\/hey-whipple-squeeze-this-by-luke-sullivan-9781119819691","provider":"Book Hero","version":"1.0","type":"link"}