{"product_id":"hegarty-on-creativity-by-john-hegarty-9780500517246","title":"Hegarty on Creativity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eCreativity isn't an occupation. It's a preoccupation. It invents, perfects, and defines our world. It explains and entertains us.\u003c\/p\u003e\n\n\u003cp\u003eBut what drives creativity? Inspires it? Sustains it?\u003c\/p\u003e\n\n\u003cp\u003eFrom John Hegarty, one of the world's most famous advertising creatives, comes this witty pocket book filled with fifty brilliant and provocative insights into creativity and the creative process.\u003c\/p\u003e\n\n\u003cp\u003eDiscover the essence of what fuels the creative mind with \u003cem\u003eHegarty on Creativity\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46721192886508,"sku":"9780500517246","price":24.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4993323482366.jpg?v=1754612536","url":"https:\/\/bookhero.co.nz\/products\/hegarty-on-creativity-by-john-hegarty-9780500517246","provider":"Book Hero","version":"1.0","type":"link"}