{"product_id":"hbrs-10-must-reads-on-marketing-updated-and-expanded-featuring-marketing-myopia-by-theodore-levitt-by-harvard-business-review-9798892793049","title":"HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring \"Marketing Myopia\" by Theodore Levitt)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePut customers at the core of your business.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you read nothing else on marketing, read this book. We've chosen a new selection of current and classic \u003ci\u003eHarvard Business Review\u003c\/i\u003e articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.\u003c\/p\u003e\n\n\u003cp\u003eThis book will inspire you to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAlign your sales and marketing teams for maximum impact\u003c\/li\u003e\n  \u003cli\u003eMeasure the real-world value of customer loyalty\u003c\/li\u003e\n  \u003cli\u003eBlend human and machine intelligence to manage your brand\u003c\/li\u003e\n  \u003cli\u003eReap the benefits of psychological targeting, ethically\u003c\/li\u003e\n  \u003cli\u003eDevelop influencer campaigns that generate real returns\u003c\/li\u003e\n  \u003cli\u003eBuild a customer strategy around personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis collection of articles includes 'Marketing Myopia', by Theodore Levitt; 'Net Promoter 3.0', by Fred Reichheld, Darci Darnell, and Maureen Burns; 'Analytics for Marketers', by Fabrizio Fantini and Das Narayandas; 'Personalization Done Right', by Mark Abraham and David C. Edelman; 'What Psychological Targeting Can Do', by Sandra Matz; 'Why CMOs Never Last', by Kimberly A. Whitler and Neil A. Morgan; 'Are Your Marketing and Sales Teams on the Same Page?', by Kelsey Raymond; 'How AI Can Power Brand Management', by Julian De Freitas and Elie Ofek; 'Attract New Customers Without Alienating Your Old Ones', by Ryan Hamilton and Annie Wilson; 'Does Influencer Marketing Really Pay Off?', by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; 'The Right Way to Build Your Brand', by Roger L. Martin, Jann Schwarz, and Mimi Turner; 'Is Your Marketing Organization Ready for What's Next?,' by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eHBR's 10 Must Reads\u003c\/i\u003e are definitive collections of classic ideas, practical advice, and essential thinking from the pages of \u003ci\u003eHarvard Business Review\u003c\/i\u003e. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.\u003c\/p\u003e\n\n\u003cp\u003eThis Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47647698616556,"sku":"9798892793049","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17ff5ff9f8953c454e7773b55d58049c.jpg?v=1779235280","url":"https:\/\/bookhero.co.nz\/products\/hbrs-10-must-reads-on-marketing-updated-and-expanded-featuring-marketing-myopia-by-theodore-levitt-by-harvard-business-review-9798892793049","provider":"Book Hero","version":"1.0","type":"link"}