{"product_id":"hard-to-break-by-russell-poldrack-9780691241494","title":"Hard to Break","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe neuroscience of why bad habits are so hard to break—and how evidence-based strategies can help us change our behaviour more effectively.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe all have habits we'd like to break, but for many of us, it can be nearly impossible to do so. There is a good reason for this: the brain is a habit-building machine. In \u003ci\u003eHard to Break\u003c\/i\u003e, leading neuroscientist Russell Poldrack provides an engaging and authoritative account of the science behind how habits are built in the brain, why they are so hard to break, and how evidence-based strategies may help us change unwanted behaviours.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eHard to Break\u003c\/i\u003e offers a clear-eyed tour of what neuroscience tells us about habit change and debunks \"easy fixes\" that aren't backed by science. It explains how dopamine is essential for building habits and how the battle between habits and intentional, goal-directed behaviours reflects a competition between different brain systems.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, we learn how cues trigger habits, why we should make rules, not decisions, how the stimuli of the modern world hijack the brain's habit machinery leading to drug abuse and other addictions, and how neuroscience may one day enable us to hack our habits. Shifting from the individual to society, the book also discusses the massive habit changes needed to address the biggest challenges of our time.\u003c\/p\u003e\n\n\u003cp\u003eMoving beyond the hype to offer a deeper understanding of the biology of habits in the brain, \u003ci\u003eHard to Break\u003c\/i\u003e reveals how we might be able to make the changes we desire—and why we should have greater empathy with ourselves and others who struggle to do so.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46854567887084,"sku":"9780691241494","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/943312eb9de5b20f6329a6cc6f0a2b5f.jpg?v=1759268226","url":"https:\/\/bookhero.co.nz\/products\/hard-to-break-by-russell-poldrack-9780691241494","provider":"Book Hero","version":"1.0","type":"link"}