{"product_id":"growing-the-top-line-by-cliff-farrah-9781119779209","title":"Growing the Top Line","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePioneering growth strategist Cliff Farrah reveals how to grow revenue like a Fortune 500 giant.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGrowing the Top Line: Four Key Questions and the Proven Process to Scaling Your Business\u003c\/em\u003e delivers the step-by-step approach to topline growth used by some of the world’s most successful companies. In this book, leading growth strategy consultant and author, Cliff Farrah, reveals the copyrighted growth strategy that he has developed over the last twenty years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing interviews from current and prior leaders at major corporations like Intel, Nike, Chase, Oracle, Raytheon, and the WHO, \u003cem\u003eGrowing the Top Line\u003c\/em\u003e demonstrates that regular business growth isn’t a mystery to be \"hacked.\" Instead, Farrah distills revenue growth into a simple methodology that readers can use to successfully plan growth at their own companies. Readers will discover:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe four questions each business leader must ask him or herself when formulating a growth strategy\u003c\/li\u003e\n    \u003cli\u003eThe sixteen different pathways to growth that those four questions unlock, and how to follow them\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eInterviews with key leaders and executives bring the author's framework to life. Perfect for executives, managers, and entrepreneurs tasked with growing revenue, \u003cem\u003eGrowing the Top Line\u003c\/em\u003e also belongs on the bookshelves of business enthusiasts and employees who hope to make a quantifiable impact in their work.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854563299564,"sku":"9781119779209","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/78908d9a63d596be5ff4295fbbf245c2.jpg?v=1759268331","url":"https:\/\/bookhero.co.nz\/products\/growing-the-top-line-by-cliff-farrah-9781119779209","provider":"Book Hero","version":"1.0","type":"link"}