{"product_id":"grinding-it-out-the-making-of-mcdonalds-by-ray-kroc-9781250127501","title":"Grinding It Out: The Making of McDonalds","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories.\" - from \u003cem\u003eGrinding It Out\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires.\u003c\/p\u003e\n\n\u003cp\u003eBut even more interesting than Ray Kroc the businessman is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he met the McDonald brothers and opened his first franchise. In \u003cem\u003eGrinding It Out\u003c\/em\u003e, you'll meet the man behind McDonald's, one of the largest fast-food corporations with over 32,000 stores worldwide.\u003c\/p\u003e\n\n\u003cp\u003eIrrepressible enthusiast, intuitive people-person, and born storyteller, Kroc will fascinate and inspire you on every page.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":47401890775276,"sku":"9781250127501","price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/71v31iueILL._SL1500.jpg?v=1773803548","url":"https:\/\/bookhero.co.nz\/products\/grinding-it-out-the-making-of-mcdonalds-by-ray-kroc-9781250127501","provider":"Book Hero","version":"1.0","type":"link"}