{"product_id":"grinding-it-out-the-making-of-mcdonalds-by-ray-kroc-9780312929879","title":"Grinding It Out: The Making of McDonalds","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFew entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training, and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.\u003c\/p\u003e\n\n\u003cp\u003eBut even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGrinding It Out: The Making of McDonalds\u003c\/em\u003e provides an insight into the life and achievements of this extraordinary figure, showcasing how he transformed a small-scale burger operation into a global empire.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":47742018715884,"sku":"9780312929879","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780312929879-grinding-it-out-the-making-of-mcdonalds.jpg?v=1781429971","url":"https:\/\/bookhero.co.nz\/products\/grinding-it-out-the-making-of-mcdonalds-by-ray-kroc-9780312929879","provider":"Book Hero","version":"1.0","type":"link"}