{"product_id":"go-a-kidds-guide-to-graphic-design-by-chip-kidd-9781523515653","title":"Go: A Kidd’s Guide to Graphic Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDesign is all around you. And whether you realise it or not, you are already a designer. In \u003ci\u003eGo\u003c\/i\u003e, renowned graphic designer Chip Kidd explains not just the elements of design, including form, line, colour, scale, typography, and more, but most importantly, how to use those elements in creative ways.\u003c\/p\u003e\n\n\u003cp\u003eLike putting the word 'go' on a stop sign, \u003ci\u003eGo\u003c\/i\u003e is all about shaking things up – and kids love its playful spirit and belief that the world looks better when you look at it differently. Kidd writes about scale: When a picture looks good small, don’t stop there – see how it looks when it’s \u003ci\u003ereally\u003c\/i\u003e small. Or \u003ci\u003ereally big\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eHe explains the difference between vertical lines and horizontal lines. The effect of cropping a picture to make it beautiful – or, cropping it even more to make it mysterious and compelling. How different colours signify different moods. The art of typography, including serifs and sans serifs, kerning, and leading. The book ends with ten hands-on design projects for kids.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eAn excellent introduction to graphic design through [the author’s] own excellent work. Anyone interested in the subject, including most practitioners, will find it delightful.\u003c\/i\u003e – Milton Glaser\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":47486093361388,"sku":"9781523515653","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/51f74412c734c24aab1dec15dde8b2ed.jpg?v=1775781814","url":"https:\/\/bookhero.co.nz\/products\/go-a-kidds-guide-to-graphic-design-by-chip-kidd-9781523515653","provider":"Book Hero","version":"1.0","type":"link"}