{"product_id":"global-strategic-management-by-philippe-lasserre-9781350932968","title":"Global Strategic Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSeamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, \u003ci\u003eGlobal Strategic Management\u003c\/i\u003e is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.\u003c\/p\u003e\n\n\u003cp\u003eThe book takes an applied approach to global business strategy, emphasising functional parts of international business, such as managing marketing, operations, HR, and finance. The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, including trends like working from anywhere and deglobalisation.\u003c\/p\u003e\n\n\u003cp\u003eNew to this fifth edition is increased material on sustainability and corporate social responsibility. It includes discussion of climate change, NGOs, and sustainable development goals. Subjects such as the impact of technology, cryptocurrency, and global strategy in the digital space are explored in more detail, while the conflict in Ukraine is also considered.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47362596765932,"sku":"9781350932968","price":131.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27241963482668.jpg?v=1772895929","url":"https:\/\/bookhero.co.nz\/products\/global-strategic-management-by-philippe-lasserre-9781350932968","provider":"Book Hero","version":"1.0","type":"link"}