{"product_id":"global-marketing-management-by-masaaki-mike-kotabe-9781119888765","title":"Global Marketing Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn indispensable resource for students of marketing, management, and international business\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the newly revised ninth edition of \u003cem\u003eGlobal Marketing Management\u003c\/em\u003e, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments.\u003c\/p\u003e\n\n\u003cp\u003eThe latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. \u003cem\u003eGlobal Marketing Management\u003c\/em\u003e also provides:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThoroughly updated examples and case studies with contemporary information\u003c\/li\u003e\n    \u003cli\u003eAn ongoing emphasis on the increased volatility and uncertainty of today’s global markets\u003c\/li\u003e\n    \u003cli\u003eUpdated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities\u003c\/li\u003e\n    \u003cli\u003eNew explorations of major global environmental and ethical issues\u003c\/li\u003e\n    \u003cli\u003eNew chapters on emerging markets, internet marketing, and corporate social responsibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854559170796,"sku":"9781119888765","price":196.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4b2ffa7c9c2a37115726384490e8d1d7.jpg?v=1759268491","url":"https:\/\/bookhero.co.nz\/products\/global-marketing-management-by-masaaki-mike-kotabe-9781119888765","provider":"Book Hero","version":"1.0","type":"link"}