{"product_id":"global-fashion-business-by-dr-byoungho-ellie-jin-9781350180185","title":"Global Fashion Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In \u003ci\u003eGlobal Fashion Business\u003c\/i\u003e, Byoungho Ellie Jin helps you to take this next step.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDiverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles.\u003c\/p\u003e\n\n\u003cp\u003ePractical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection, and product development combine to cover everything you need to know to take your business further than ever before.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47596489113836,"sku":"9781350180185","price":76.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350180185-global-fashion-business.jpg?v=1777927683","url":"https:\/\/bookhero.co.nz\/products\/global-fashion-business-by-dr-byoungho-ellie-jin-9781350180185","provider":"Book Hero","version":"1.0","type":"link"}