{"product_id":"gamification-marketing-for-dummies-by-zarrar-chishti-9781119663973","title":"Gamification Marketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eGrow your customer base with games!\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eGamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In \u003ci\u003eGamification Marketing For Dummies\u003c\/i\u003e, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.\u003c\/p\u003e\n\n\u003cp\u003eGames are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behaviour data that the game generates.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse games to increase customer engagement and marketing results\u003c\/li\u003e\n\u003cli\u003eLearn how to choose or commission the right games for your market\u003c\/li\u003e\n\u003cli\u003ePlan and execute a successful gamification strategy\u003c\/li\u003e\n\u003cli\u003eLearn from data generated inside your game for valuable market insights\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom simple strategies like customer loyalty programmes to complex, branded, social game apps, this book will point you in the direction of gamification that works for you.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867448627436,"sku":"9781119663973","price":69.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17586793482586.jpg?v=1759707242","url":"https:\/\/bookhero.co.nz\/products\/gamification-marketing-for-dummies-by-zarrar-chishti-9781119663973","provider":"Book Hero","version":"1.0","type":"link"}