{"product_id":"forbes-greatest-business-stories-of-all-time-by-forbes-magazine-staff-9780471196532","title":"Forbes Greatest Business Stories of All Time","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionised the business world and helped shape society as we know it.\u003c\/p\u003e\n\n\u003cp\u003eTheirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.\u003c\/p\u003e\n\n\u003cp\u003eEnlightening and fascinating, \u003cem\u003eForbes Greatest Business Stories of All Time\u003c\/em\u003e celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a licence agreement with Forbes Inc.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855772143852,"sku":"9780471196532","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780471196532.jpg?v=1759276581","url":"https:\/\/bookhero.co.nz\/products\/forbes-greatest-business-stories-of-all-time-by-forbes-magazine-staff-9780471196532","provider":"Book Hero","version":"1.0","type":"link"}