{"product_id":"fashion-promotion-by-gwyneth-moore-9781350090279","title":"Fashion Promotion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eFashion Promotion\u003c\/i\u003e is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.\u003c\/p\u003e\n\n\u003cp\u003eTopics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.\u003c\/p\u003e\n\n\u003cp\u003eFrom marketing, PR, and collaboration to creating brand visuals, \u003ci\u003eFashion Promotion\u003c\/i\u003e guides readers through the ways in which any brand, large or small, can embrace the opportunities brought about by developments in digital communication to engage with consumers in new and exciting ways.\u003c\/p\u003e\n\n\u003cp\u003eThe new edition covers the impact of mobile on fashion retail transactions and marketing, the role of virtual and augmented reality, and the increasing importance of sustainable production and distribution.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47596387205356,"sku":"9781350090279","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350090279-fashion-promotion.jpg?v=1777923392","url":"https:\/\/bookhero.co.nz\/products\/fashion-promotion-by-gwyneth-moore-9781350090279","provider":"Book Hero","version":"1.0","type":"link"}