{"product_id":"fashion-marketing-by-catrin-cousins-9781398624764","title":"Fashion Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eLearn the vital role marketing plays within the fashion industry, with this fashion-focused textbook.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is aimed at undergraduate students who need a comprehensive introduction to the world of fashion marketing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFashion Marketing\u003c\/em\u003e explores:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eConsumer and customer motivations\u003c\/li\u003e\n  \u003cli\u003eE-commerce and social commerce\u003c\/li\u003e\n  \u003cli\u003eDigital and technological advancements\u003c\/li\u003e\n  \u003cli\u003eGlobal perspectives\u003c\/li\u003e\n  \u003cli\u003eSustainability and the product lifecycle\u003c\/li\u003e\n  \u003cli\u003eMarketing channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTaking a holistic view of the fashion landscape, this textbook covers traditional and new marketing strategies of fashion brands from fast fashion to high-end and luxury. Students will understand the key concepts and fundamentals of fashion marketing by engaging with practical insights, exercises, and various real-world examples throughout this book. Examples include various companies, such as Marks and Spencer's, Matalan, Chanel, Paynter, Puma, and GymShark.\u003c\/p\u003e\n\n\u003cp\u003eIn-text resources include a glossary, key concepts and learning outcomes, exercise questions, and real-world examples. Online resources include PowerPoint slides for lecturers, short audio clips, and a lecturers' manual.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306903060716,"sku":"9781398624764","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26701493482685.jpg?v=1771067163","url":"https:\/\/bookhero.co.nz\/products\/fashion-marketing-by-catrin-cousins-9781398624764","provider":"Book Hero","version":"1.0","type":"link"}