{"product_id":"fashion-film-by-professor-nick-rees-roberts-9780857857002","title":"Fashion Film","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. \u003cem\u003eFashion Film\u003c\/em\u003e is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication, and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising, and documentary film-making, right up to today’s visual spread of contemporary fashion on video blogs, online magazines, and live-streamed catwalk shows.\u003c\/p\u003e\n\n\u003cp\u003eExamining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein, and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as a commercial enterprise. \u003cem\u003eFashion Film\u003c\/em\u003e also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion.\u003c\/p\u003e\n\n\u003cp\u003eAccessible and well-illustrated, \u003cem\u003eFashion Film\u003c\/em\u003e will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology, and cultural studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47596385009900,"sku":"9780857857002","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780857857002-fashion-film.jpg?v=1777923321","url":"https:\/\/bookhero.co.nz\/products\/fashion-film-by-professor-nick-rees-roberts-9780857857002","provider":"Book Hero","version":"1.0","type":"link"}