{"product_id":"fan-phenomena-disney-9781789386776","title":"Fan Phenomena: Disney","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eFan Phenomena: Disney\u003c\/em\u003e offers an exploration of the relationship between the world of Disney and its fandom.\u003c\/p\u003e\n\n\u003cp\u003eThis collection of essays analyses the fandom of Disney brands across a variety of media, including film, television, novels, stage productions, and theme parks. It showcases fan engagement such as cosplay, fan art, and activities on social media, as well as the company’s reaction to these forms of fan expression.\u003c\/p\u003e\n\n\u003cp\u003eFurther, the volume addresses crucial issues such as race and racism, the role of queerness, the impact of the COVID-19 pandemic, and the advent of the streaming service Disney+ within the Disney fandom and in Disney texts.\u003c\/p\u003e\n\n\u003cp\u003eThe contributors come from various disciplines, including cultural and media studies, marketing and communications, cultural history, theatre and performance studies, and more. In addition to interviews with fan practitioners, the essays feature both leading experts in fan and Disney studies alongside emerging voices in these fields.\u003c\/p\u003e\n\n\u003cp\u003eA vital new addition to the growing subdiscipline of fan studies, \u003cem\u003eFan Phenomena: Disney\u003c\/em\u003e will be popular with scholars of cultural studies, cultural history, and media studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854514999532,"sku":"9781789386776","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781789386776.jpg?v=1759245114","url":"https:\/\/bookhero.co.nz\/products\/fan-phenomena-disney-9781789386776","provider":"Book Hero","version":"1.0","type":"link"}