{"product_id":"everybody-writes-by-ann-handley-9781119854166","title":"Everybody Writes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the newly revised and updated edition of \u003ci\u003eEverybody Writes\u003c\/i\u003e, marketer and author Ann Handley improves on her \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling book that’s helped hundreds of thousands become better, more confident writers.\u003c\/p\u003e\n\n\u003cp\u003eIn this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition also includes:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAll-new examples, tools, resources\u003c\/li\u003e\n    \u003cli\u003eUpdated step-by-step writing framework\u003c\/li\u003e\n    \u003cli\u003eAdded and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today)\u003c\/li\u003e\n    \u003cli\u003eThe same witty and practical how-to approach\u003c\/li\u003e\n    \u003cli\u003eHow to attract and retain customers with stellar online communication\u003c\/li\u003e\n    \u003cli\u003eHow to choose your words well, sparingly, and with honest empathy for your customers\u003c\/li\u003e\n    \u003cli\u003eBest practices and ideas for crafting credible, trustworthy content\u003c\/li\u003e\n    \u003cli\u003e“Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write\u003c\/li\u003e\n    \u003cli\u003eInspiration. Confidence. Fun.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn this book, you’ll discover:\u003c\/p\u003e\n\n\u003cp\u003eContent marketing has evolved. Yet writing matters more than ever.\u003c\/p\u003e\n\n\u003cp\u003eIn this new edition of \u003ci\u003eEverybody Writes\u003c\/i\u003e, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854509461740,"sku":"9781119854166","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119854166.jpg?v=1759244780","url":"https:\/\/bookhero.co.nz\/products\/everybody-writes-by-ann-handley-9781119854166","provider":"Book Hero","version":"1.0","type":"link"}