{"product_id":"events-marketing-management-by-ivna-reic-9780415533577","title":"Events Marketing Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.\u003c\/p\u003e\n\n\u003cp\u003eIn order to market events effectively, it is vital to consider marketing from the organiser’s perspective and link it to that of the consumers attending events. As such, \u003cem\u003eEvents Marketing Management\u003c\/em\u003e is the first book on the topic which reflects the unique characteristics of marketing in the events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events.\u003c\/p\u003e\n\n\u003cp\u003eThe book takes the reader from core marketing mix principles through exploring the event marketing landscape, to consumer experience and involvement with event marketing, and finally strategies and tactics employed to manage marketing activities related to events. The use of technology, the importance of sponsorship, and PR are also considered.\u003c\/p\u003e\n\n\u003cp\u003eInternational case studies are integrated throughout to demonstrate the practical realities of marketing and managing events. A range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking, and further students’ knowledge.\u003c\/p\u003e\n\n\u003cp\u003eThis accessible and comprehensive account of events marketing and management is essential reading for all students and future managers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605657895148,"sku":"9780415533577","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415533577-events-marketing-management.jpg?v=1778138228","url":"https:\/\/bookhero.co.nz\/products\/events-marketing-management-by-ivna-reic-9780415533577","provider":"Book Hero","version":"1.0","type":"link"}