{"product_id":"eureka-by-leslie-alan-horvitz-9780471402763","title":"Eureka!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe common language of genius: \u003cem\u003eEureka!\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhile the roads that lead to breakthrough scientific discovery can be as varied and complex as the human mind, the moment of insight for all scientists is remarkably similar. The word \u003cem\u003eeureka!\u003c\/em\u003e, attributed to the ancient Greek mathematician Archimedes, has come to express that universal moment of joy, wonder—and even shock—at discovering something entirely new.\u003c\/p\u003e\n\n\u003cp\u003eIn this collection of twelve scientific stories, Leslie Alan Horvitz describes the drama of sudden insight as experienced by a dozen distinct personalities, detailing discoveries both well-known and obscure. From Darwin, Einstein, and the team of Watson and Crick to such lesser-known luminaries as fractal creator Mandelbrot and periodic table mastermind Dmitri Mendeleev, \u003cem\u003eEureka!\u003c\/em\u003e perfectly illustrates Louis Pasteur's quip that chance favours the prepared mind.\u003c\/p\u003e\n\n\u003cp\u003eThe book also describes how amateur scientist Joseph Priestley stumbled onto the existence of oxygen in the eighteenth century and how television pioneer Philo Farnsworth developed his idea for a TV screen while ploughing his family's Idaho farm.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854509232364,"sku":"9780471402763","price":72.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f3ec545e4a642e12b5cc85cfc2ace635.jpg?v=1759269436","url":"https:\/\/bookhero.co.nz\/products\/eureka-by-leslie-alan-horvitz-9780471402763","provider":"Book Hero","version":"1.0","type":"link"}