{"product_id":"entrepreneurship-and-small-business-by-paul-burns-9781352012491","title":"Entrepreneurship and Small Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today’s entrepreneurs.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eEntrepreneurship and Small Business\u003c\/i\u003e will help you to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLearn what makes entrepreneurs tick with brand new \u003ci\u003eGet into the Mindset\u003c\/i\u003e video interviews and an exploration of entrepreneurial character traits.\u003c\/li\u003e\n  \u003cli\u003eSeamlessly incorporate multimedia content into your learning with the new \u003ci\u003eDigital Links\u003c\/i\u003e platform accessed via your smart device.\u003c\/li\u003e\n  \u003cli\u003eUnderstand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic.\u003c\/li\u003e\n  \u003cli\u003eGrasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries.\u003c\/li\u003e\n  \u003cli\u003eEnsure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47470538424556,"sku":"9781352012491","price":133.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781352012491-entrepreneurship-and-small-business.jpg?v=1775221024","url":"https:\/\/bookhero.co.nz\/products\/entrepreneurship-and-small-business-by-paul-burns-9781352012491","provider":"Book Hero","version":"1.0","type":"link"}