{"product_id":"elegant-design-by-luca-iandoli-9781350174269","title":"Elegant Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eVisual information is everywhere. We are constantly immersed in a flow of visual data that reshapes our social and inner world. Companies and individuals are competing to conquer the public’s scarce attention by inventing distinctive visual formats to stand out from the crowd.\u003c\/p\u003e\n\n\u003cp\u003eHow can designers, inventors, and product managers create designs that are quick to process as well as meaningful, unique and memorable in an age characterised by constant information overload?\u003c\/p\u003e\n\n\u003cp\u003eThe answer is to think aesthetically. Research insights at the intersection between cognitive science and art studies demonstrate that our minds can effectively process visual complexity by using aesthetic pleasure and judgement as a guide.\u003c\/p\u003e\n\n\u003cp\u003eAnalysing the work of great artists and designers from the perspective of how our mind appreciates beauty, \u003cem\u003eElegant Design\u003c\/em\u003e identifies actionable aesthetic strategies that will help you to design products and user experiences that are useful, beautiful and meaningful.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47596324356332,"sku":"9781350174269","price":82.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350174269-elegant-design.jpg?v=1777921014","url":"https:\/\/bookhero.co.nz\/products\/elegant-design-by-luca-iandoli-9781350174269","provider":"Book Hero","version":"1.0","type":"link"}