{"product_id":"effective-brand-building-by-andrew-geoghegan-9781398618572","title":"Effective Brand Building","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eInvestment and focus on brand building skills has diminished across the marketing industry in recent years.\u003c\/b\u003e But without the knowledge and understanding of how to build strong brands, marketers end up jumping between short-term tactics and aren't able to deliver reliable, long-term growth.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eEffective Brand Building\u003c\/i\u003e is here to change that. Providing practical, everyday wisdom in how to drive more effective growth for brands for the long and short term, it links to broader organisational goals and business processes.\u003c\/p\u003e\n\n\u003cp\u003eFrom award-winning columnist for Marketing Week, \u003cb\u003eAndrew Geoghegan\u003c\/b\u003e, this book is the ultimate guide to developing the skills and knowledge you need to develop a brand building strategy that delivers growth. Containing best practice frameworks, tools, and approaches to measurement, this book enables marketers to create repeatable results and maximise their return on investment.\u003c\/p\u003e\n\n\u003cp\u003eWith real-world examples from businesses such as John Lewis, Haleon, Diageo, and Formula 1, this book will help marketers ask the right questions in order to create the best conditions in their business for effective marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854468436204,"sku":"9781398618572","price":72.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398618572.jpg?v=1759243432","url":"https:\/\/bookhero.co.nz\/products\/effective-brand-building-by-andrew-geoghegan-9781398618572","provider":"Book Hero","version":"1.0","type":"link"}