{"product_id":"eating-the-big-fish-by-adam-morgan-9780470238271","title":"Eating the Big Fish","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eEating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded\u003c\/i\u003e\n\n\u003cp\u003eThe second edition of the international bestseller, now revised and updated for 2009, arrives just in time for the business challenges ahead.\u003c\/p\u003e\n\n\u003cp\u003eIt contains over 25 new interviews and case histories, features two completely new chapters, introduces a new typology of 12 different kinds of Challengers, and includes extensive updates of the main chapters.\u003c\/p\u003e\n\n\u003cp\u003eThe book provides a range of new exercises, supplies weblinks to view interviews online, and offers supplementary downloadable information.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854465683692,"sku":"9780470238271","price":68.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9835bfee62bfde01a0b93565f410dc92.jpg?v=1759269791","url":"https:\/\/bookhero.co.nz\/products\/eating-the-big-fish-by-adam-morgan-9780470238271","provider":"Book Hero","version":"1.0","type":"link"}