{"product_id":"du-sens-dans-lutile-by-francoise-darmon-9782370740632","title":"Du Sens dans l’Utile","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eDu Sens dans l’Utile\u003c\/em\u003e explores the pairing of designers with companies, bringing to light the innovative creation that emerges from this encounter.\u003c\/p\u003e\n\n\u003cp\u003eIt is now necessary for utilitarian objects to have meaning. Our society is undergoing profound transformations that are leading CEOs to take into account the need for products to have an identity.\u003c\/p\u003e\n\n\u003cp\u003eObjects now have to play more than one role; they have to satisfy a cultural need. Today, economic success faces challenges and requires new attitudes.\u003c\/p\u003e\n\n\u003cp\u003eCompanies see themselves as taking on an educational and cultural role. They create the objects that make up our environment. It is vital for them to collaborate with architects and designers who are able to think of objects differently and to give them meaning.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDu Sens dans l’Utile\u003c\/em\u003e sheds light on the relationship between eight companies and designers. Rather than elaborating a theory, it highlights a state of affairs and focuses on the key role of creativity in companies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47460712120556,"sku":"9782370740632","price":105.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9782370740632-du-sens-dans-l-utile.jpg?v=1774951434","url":"https:\/\/bookhero.co.nz\/products\/du-sens-dans-lutile-by-francoise-darmon-9782370740632","provider":"Book Hero","version":"1.0","type":"link"}