{"product_id":"drag-as-marketplace-9781529237450","title":"Drag as Marketplace","description":"\u003cp\u003eToday drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. \u003c\/p\u003e\u003cp\u003e\nDrag  is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. \u003c\/p\u003e\u003cp\u003e\nWritten by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47933958783212,"sku":"9781529237450","price":134.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529237450-drag-as-marketplace.jpg?v=1783888332","url":"https:\/\/bookhero.co.nz\/products\/drag-as-marketplace-9781529237450","provider":"Book Hero","version":"1.0","type":"link"}