{"product_id":"dopamine-kids-by-michaeleen-doucleff-9780008714499","title":"Dopamine Kids","description":"\u003cp\u003eThe revolutionary new book from the international bestselling author of \u003cem\u003eHunt, Gather, Parent.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e \u003cp\u003e\u003cstrong\u003eWhy do video games include missions?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy does junk food give us cravings?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBecause they tap into dopamine, the neurotransmitter that motivates us to want more.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCompanies and developers use knowledge of how dopamine affects our children’s brains to sell them screens, games and ultra-processed foods. In \u003cem\u003eDopamine Kids\u003c\/em\u003e, Michaeleen Doucleff, bestselling author of \u003cem\u003eHunt, Gather, Parent\u003c\/em\u003e, empowers parents with this same knowledge, but instead shows how to utilize it to reinforce positive habits, activities and lifestyle choices.\u003c\/p\u003e\u003cp\u003eThrough five simple and science-backed steps, she demonstrates how to identify unhealthy hobbies and re-direct your child’s motivation to build positive ones. Swap binge-watching with reading. Replace the excitement of screens with the thrill of outdoor activities. Substitute ultra-processed foods for the joy of baking.\u003c\/p\u003e\u003cp\u003eBy understanding and harnessing the power of dopamine, we can help our children build independence, concentration, strong mental health and, above all, thrive in an ever-changing world.\u003c\/p\u003e","brand":"Gardners Books Ltd","offers":[{"title":"Default Title","offer_id":47073299267820,"sku":"9780008714499","price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/y648_3fa1a541-9281-4921-bef7-81e9d751867f.jpg?v=1773274189","url":"https:\/\/bookhero.co.nz\/products\/dopamine-kids-by-michaeleen-doucleff-9780008714499","provider":"Book Hero","version":"1.0","type":"link"}